An E-E-A-T Audit That Scores Real Trust Signals, Not a Vibe
Author expertise & bylines, trust & transparency, and reviews & social proof — scored from a real crawl of your About, Contact, and content pages.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the framework Google's own Search Quality Rater Guidelines use to judge whether content — and the site publishing it — deserves to rank, especially for topics that affect health, finances, or safety ("Your Money or Your Life" pages). It isn't a single ranking factor Google computes directly, but it strongly correlates with what does get rewarded.
This audit checks for the real, crawlable signals that feed into an E-E-A-T judgment: whether your content pages have author bylines with verifiable bios, whether claims are cited, whether your About and Contact pages exist and are substantive rather than thin, whether Organization schema and HTTPS are in place, and whether real review or testimonial content is present — all from a genuine crawl of your site, not a generic checklist applied blind.
Who needs this audit
Built for sites wanting to prove real experience and expertise to Google — this finds missing author bios, uncited claims, thin About/Contact pages, and missing trust/review signals via a real crawl, not a generic checklist. Especially relevant if your content touches health, finance, legal, or safety topics, where Google's rater guidelines apply extra scrutiny.
What this E-E-A-T audit checks
- Author Expertise & Bylines — real bylines found across your content pages, and whether each author has a verifiable bio
- Trust & Transparency — real presence and quality of About/Contact pages, Privacy/Terms links, HTTPS, and Organization schema
- Reviews & Social Proof — real Review/AggregateRating schema, testimonial content, and social profile links
See a real report
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Real sample findings
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Clear value proposition in the H1 and meta description
Well-defined target audience (pharma companies in India)
Functional CTA buttons present for user engagement
Add author bylines and bios to establish expertise
Include testimonials or social proof to enhance trust
Create an About page with detailed company information and team profiles
Example recommendations from a real report
Lack of author expertise signals
Add author bylines with verifiable bios on content pages.
- Identify key content pages.
- Create author bios highlighting their expertise.
- Integrate bylines into the content.
Absence of social proof
Add a testimonials section to showcase user experiences.
- Collect testimonials from existing users.
- Design a visually appealing section for testimonials.
- Integrate the section on the homepage.
What you receive
- Four E-E-A-T dimension scores (Experience, Expertise, Authoritativeness, Trustworthiness), scored separately
- Specific pages missing bios, citations, or trust signals — named, not generalized
- A prioritized fix list tagged Detected / Measured / Inferred
- A top action recommendation for the fastest trust-signal improvement
- Downloadable as PDF, PowerPoint, Word/Google Doc, or CSV/Excel
Compared to a manual audit
E-E-A-T reviews are traditionally done by a trained quality rater or senior SEO manually applying Google's Search Quality Rater Guidelines page by page — 3–6 hours per site section, and there's no standard automated tool most agencies use for this specifically. This audit checks the real, crawlable proxy signals (bylines, citations, About/Contact depth, schema, reviews) in under a minute, giving you a data-driven starting point before a manual rater-guidelines review if your topic needs one.
Frequently asked questions
Not a single computable ranking signal Google applies directly — it's the framework human quality raters use to evaluate content, which correlates with what ranks well over time. This audit scores the real, crawlable signals that feed into that judgment, not a black-box 'E-E-A-T score' Google itself publishes.
Just the signals on your page — bylines, bios, citations, trust pages, review markup. It can't verify your actual credentials or experience; it checks whether that expertise is visibly, verifiably communicated to a page visitor and a crawler, which is what Google's guidelines actually ask raters to assess.
Google's rater guidelines apply the most scrutiny to "Your Money or Your Life" topics — health, finance, legal, and safety content — where bad information can cause real harm. If that's your space, E-E-A-T signals matter more. For other sites it's still a trust-and-conversion signal for real visitors, just with lower ranking stakes.
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