A Search Console Audit Built From Your Actual Clicks and Impressions
Connect your Search Console property and get five categories — query performance, page trends, CTR, cannibalization, and indexing — scored from your real data, not a guess.
Most SEO audits estimate your search performance from crawling and heuristics. This one doesn't have to — it connects directly to your Google Search Console property and pulls your actual queries, impressions, clicks, and average positions, then turns that real performance data into a prioritized action plan.
Because it reads real Search Console data rather than inferring performance, this audit can catch things a crawl-only audit never could: keyword cannibalization between two of your own pages, pages that are losing traffic period-over-period, queries with strong impressions but a suspiciously low click-through rate for their position, and the gap between what's in your sitemap and what Google has actually indexed.
Who needs this audit
Built for teams with an existing Search Console property who want their real clicks, impressions, ranking, cannibalization, and indexing data turned into a prioritized action plan — rather than another crawl-based estimate. If you already have Search Console open in a tab and don't have time to dig through it manually, this is built for you.
What this Search Console audit checks
- Query Performance — real clicks, impressions, and ranking position across your top search queries
- Page Performance & Traffic Trends — which pages earn the most clicks, and which are losing traffic period-over-period
- Click-Through Rate Optimization — queries with strong impressions but underperforming CTR for their position
- Keyword Cannibalization — queries where multiple pages on your site compete against each other
- Indexing Health — sitemap submitted-vs-indexed counts and index status of your priority URLs
Real sample findings
This audit type requires connecting your own account (see the FAQ below), so we can't show a canned example the way we can for our crawl-based audits — every finding here would genuinely be pulled from your own real data, not a demo.
What you receive
- A prioritized action list built from your real Search Console queries, pages, and indexing status
- Cannibalization pairs — specific query/page groups competing against each other
- CTR opportunities — queries ranking well but under-clicking relative to position
- Indexing gaps between your sitemap and what Google has actually indexed
- Downloadable as PDF, PowerPoint, Word/Google Doc, or CSV/Excel
Compared to a manual audit
Manually exporting and cross-referencing Search Console data — pulling the Performance report, the Pages report, and the Coverage report into a spreadsheet to spot cannibalization and CTR gaps by hand — typically takes an analyst half a day to two days, depending on how much query history the property has. This audit does the same cross-referencing against your connected property in under a minute.
Frequently asked questions
Yes — this audit is the one type on WebAudit AI that requires connecting your Google Search Console account via OAuth, because it's reading your real, private performance data rather than crawling a public page. You can connect it from your account's integrations page before running this audit.
You'll need one verified for your domain first — Search Console itself is free and takes a few minutes to verify. Once it's collecting data (allow a few days for meaningful query volume), you can connect it here.
Because this audit type requires your own private, real Search Console data to run at all, we don't have a generic 'sample' report the way we do for our crawl-based audits — the whole point is that every finding here is genuinely yours, not a demo. The category breakdown above shows exactly what gets analyzed once you connect.
Search Console shows you raw tables. This audit cross-references them for you — finding cannibalization, flagging CTR underperformers, and matching sitemap submissions against actual indexing — and turns the result into a ranked list of what to fix first, with a downloadable report.
Related audits
Run your Google Search Console Audit now
No credit card · Results in 30 seconds · Download as PDF, Excel, or PowerPoint
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