A Schema Markup Audit That Finds What's Missing, Not Just What's There
Schema coverage, validity, and rich-result eligibility — scored from a real scan of your page's structured data, not a template checklist.
Structured data (schema.org markup, usually JSON-LD) is how you tell Google explicitly what's on your page — this is an Organization, this is a Product with this price, these are FAQ questions and answers, this is a 4.8-star review. Get it right and you're eligible for rich results: star ratings, FAQ accordions, breadcrumb trails, and more SERP real estate. Get it wrong — or skip it — and you're invisible to that layer of Google entirely, even if your content is good.
This audit scans your real page for the schema types relevant to your business (Organization, FAQ, Product, Breadcrumb, Article, LocalBusiness, Review), checks whether present schema has its required and recommended fields filled in correctly, and estimates rich-result eligibility from what it actually finds — not from an assumption about what a 'typical' site should have.
Who needs this audit
Built for sites relying on structured data for rich results — missing or invalid Organization, FAQ, Product, Breadcrumb, Article, LocalBusiness, or Review schema is costing you star ratings, FAQ accordions, and other SERP real estate your competitors may already be capturing.
What this schema markup audit checks
- Schema Coverage — which relevant schema.org types (Organization, FAQ, Product, Breadcrumb, Article, LocalBusiness, Review) are actually present
- Schema Validity & Completeness — whether present schema has its required and recommended fields filled in correctly
- Rich Result Eligibility — likelihood your page qualifies for FAQ accordions, product stars, breadcrumbs, or article cards
See a real report
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Real sample findings
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Clear and informative page title
Strong focus on real-time tracking features
User-friendly CTA buttons for demo and registration
Implement JSON-LD structured data for Organization, Product, and FAQ
Add a testimonials section to enhance trust and authority
Optimize the FAQ section to enhance user engagement and SEO
Example recommendations from a real report
Missing Structured Data
Implement JSON-LD schema for Organization, Product, and FAQ.
- Create JSON-LD structured data for Organization.
- Add Product schema for the tracking app.
- Implement FAQ schema based on existing questions.
No Testimonials Section
Add a testimonials section to build trust.
- Collect testimonials from existing users.
- Design a visually appealing section for testimonials.
- Integrate testimonials into the homepage.
What you receive
- A schema coverage score showing exactly which relevant types are missing
- A validity score flagging incomplete or invalid schema fields, by type
- A rich-result eligibility estimate with the specific blockers holding it back
- Ready-to-implement JSON-LD recommendations for your missing schema types
- Downloadable as PDF, PowerPoint, Word/Google Doc, or CSV/Excel
Compared to a manual audit
A manual schema review by a technical SEO typically takes 2–4 hours per template type reviewed (homepage, product page, blog post, etc.), or runs $300–$800 for a full-site schema pass as part of a broader technical audit. This tool scans your real page for the schema types relevant to your business and reports coverage, validity, and rich-result eligibility in under a minute — a strong starting point before a developer implements the fixes.
Frequently asked questions
It checks for the same category of issues — missing or incomplete required/recommended fields — but Google's Rich Results Test is the authoritative validator for a specific URL. Use this audit to find what's missing across your relevant schema types, then spot-check the fix with Google's tool before shipping.
Organization, FAQ, Product, Breadcrumb, Article, LocalBusiness, and Review — the seven schema.org types most relevant to typical business, SaaS, and e-commerce sites, scoped to what actually applies to your page.
Not necessarily broken, just under-marked-up. A low schema score usually means valid content exists on the page but isn't wrapped in structured data yet, so Google can't offer it as a rich result. It's typically one of the highest-leverage, lowest-effort fixes an audit can surface.
Related audits
Run your Schema Markup Audit now
No credit card · Results in 30 seconds · Download as PDF, Excel, or PowerPoint
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