An Internal Linking Audit From a Real Crawl of Your Site, Not a Guess
Link architecture & depth, anchor text quality, and internal link equity distribution — scored from a real crawl of your site's actual link graph.
Internal links are how both users and Google move through your site, and how authority ("link equity") flows from your strongest pages to the rest. A page with no internal links pointing to it — an "orphan" page — is invisible to a crawler no matter how good the content is, and pages buried five clicks deep rarely get the crawl frequency or ranking support your best content deserves.
This audit crawls your site's real internal link graph — not a sample, not an assumption — to measure how deep each page sits from your homepage, whether any pages are orphaned or under-linked within the crawled scope, whether your internal anchor text is descriptive or generic ("click here"), and how evenly link equity is distributed across your important pages.
Who needs this audit
Built for larger content sites and blogs wanting to find orphan pages, under-linked pages, pages buried too deep, and generic anchor text — a real crawl of your site's link structure, not a guess based on page count or URL patterns.
What this internal linking audit checks
- Link Architecture & Depth — how deep pages sit from your homepage, and orphan-page detection within the crawled scope
- Anchor Text Quality — descriptive vs. generic ("click here") internal anchor text
- Internal Link Equity Distribution — how evenly authority flows to your important pages, and which pages are under-linked
See a real report
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Real sample findings
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Clear primary function of the app is communicated
Strong call-to-action buttons present
Real-time tracking feature highlighted
Enhance internal linking to boost equity for weak pages
Use descriptive anchor text for internal links to improve SEO
Add structured data (JSON-LD schema) to improve search visibility
Example recommendations from a real report
Weak internal linking structure
Increase internal links to weak pages like /downloads/medrep-fleet.apk.
- Identify weak pages with low internal links.
- Create relevant content linking to these pages.
- Update existing pages to include links.
Generic anchor text usage
Replace generic anchor text with descriptive keywords.
- Audit existing internal links for anchor text.
- Rewrite anchor text to include keywords.
- Monitor changes in page rankings.
What you receive
- A link architecture score with specific pages flagged as too deep or under-linked
- Anchor text audit flagging pages linked to with only generic text
- Specific weak pages named by URL — like the real example above — so you know exactly where to add links
- A 30/60/90-day plan for restructuring internal links, with a KPI to verify improvement
- Downloadable as PDF, PowerPoint, Word/Google Doc, or CSV/Excel
Compared to a manual audit
Manually mapping a site's internal link graph — crawling with a tool, exporting the link data, and building a spreadsheet to find orphan and under-linked pages — typically takes an SEO analyst 1–3 days depending on site size. This audit crawls your real site and surfaces the same weak pages and generic-anchor issues, by URL, in under a minute.
Frequently asked questions
A page found during the crawl (via your sitemap or linked pages) that has no internal links pointing to it from any other crawled page — meaning a crawler arriving only via internal links would never reach it.
No — this audit is scoped specifically to your internal link structure (the links between your own pages). For external link/backlink analysis, that's covered under the Link Profile & Authority category in the SEO + AI Visibility audit.
It's a bounded crawl of your site starting from the homepage and sitemap, deep enough to map real link depth and equity distribution across your site's actual structure without needing an unlimited full-site crawl.
Related audits
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No credit card · Results in 30 seconds · Download as PDF, Excel, or PowerPoint
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