A Technical SEO Audit Built From a Real Crawl, Not a Generic Checklist
Seven technical categories — crawlability, site architecture, Core Web Vitals, structured data, mobile-first indexing, duplicate content, and security — scored from your site's actual robots.txt, sitemap, and HTML.
A technical SEO audit checks whether Google (and increasingly, AI crawlers) can actually find, load, and understand your pages — separate from your content or keyword strategy. It's the plumbing underneath everything else: if a page can't be crawled, indexed, or rendered correctly, no amount of good copy will get it ranked.
WebAudit AI's technical SEO audit runs a real crawl of your site — fetching robots.txt, parsing your XML sitemap, checking canonical tags, scanning for structured data, and reading Core Web Vitals signals — then scores seven categories from that real data. Every finding is tagged by how it was determined: Detected (directly observed in your HTML), Measured (a real tool reading), or Inferred (a heuristic judgment), so you always know which recommendations are facts and which are informed opinions.
Who needs this audit
Built for developers, technical SEOs, and in-house teams who need to go deeper than a generic on-page checklist. If your content team already has copy and keywords under control but rankings still lag — or you're prepping a site migration, framework change, or redesign and need to know what could break — this looks under the hood: crawl budget, canonical logic, schema validity, mobile-first parity, and HTTPS configuration, not headline tips.
What this technical SEO audit checks
- Crawlability & Indexation — robots.txt directives, XML sitemap quality, and indexation health
- Site Architecture & URLs — URL structure, site depth, and crawl efficiency
- Core Web Vitals — LCP, INP, and CLS from a technical SEO lens
- Structured Data & Schema — schema type coverage and validity
- Mobile-First Indexing — mobile/desktop content parity and mobile usability
- Duplicate Content & Canonicals — canonical tag implementation and duplicate content risk
- Security & HTTPS — SSL/TLS configuration and security headers
See a real report
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Real sample findings
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Clear H1 that addresses user needs
Presence of a canonical URL tag
Mobile viewport meta tag is present
Implement structured data (JSON-LD schema)
Add FAQ schema to enhance AI visibility
Optimize page load speed for better user experience
Example recommendations from a real report
Missing Structured Data
Implement JSON-LD structured data for better search visibility.
- Create a structured data plan
- Implement schema markup
- Test with Google's Rich Results Tool
Lack of FAQ Schema
Add FAQ schema to improve AI discoverability.
- Identify common user questions
- Create FAQ schema markup
- Implement on relevant pages
What you receive
- Overall technical health score (0-100) across all seven categories
- A prioritized action list ranked by impact and effort, tagged Detected / Measured / Inferred
- Category-by-category scores with the specific issues found on your real pages
- A 30/60/90-day fix roadmap with a measurable KPI for each phase
- Downloadable as PDF, PowerPoint, Word/Google Doc, or CSV/Excel
Compared to a manual audit
A manual technical SEO audit from an agency or freelance consultant typically takes 3–5 business days and costs $500–$2,000+, most of it spent crawling with a tool like Screaming Frog and cross-referencing Search Console by hand. This audit runs the same category of checks — crawlability, schema, canonicals, Core Web Vitals — against your real site in under a minute, for one credit. It won't replace a senior technical SEO's judgment on a large enterprise migration, but for the recurring health-check most sites need, it covers the same ground instantly.
Frequently asked questions
No — those are deep, unlimited-page crawlers built for ongoing technical SEO work on large sites. This audit runs a real, focused crawl of your key pages and scores seven core technical categories in under a minute, enough to catch what matters for most sites and to know where to point a deeper crawl tool if you have one.
It fetches your homepage plus a bounded set of linked pages, along with robots.txt and your sitemap — enough to assess site-wide patterns like canonical logic, schema consistency, and mobile parity, without needing a full site crawl for every check.
Some findings — like exact crawl budget — can't be fully measured from a single request, so they're flagged Inferred: a reasonable judgment based on what was observed, not a hard measurement. Detected and Measured findings come directly from your site's real HTML, headers, or sitemap.
It will catch a lot of common breakage — redirect chains, canonical mismatches, missing schema, sitemap/robots.txt conflicts — but it isn't a dedicated pre/post migration diff tool. Run it before and after a migration and compare the category scores and priority actions.
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