A Local SEO Audit That Checks Your Site, Not Just Your Google Profile
NAP consistency & citations, local schema & map-pack readiness, and reviews & nearby competitors — scored from a real crawl of your own site.
Local SEO has two halves: your Google Business Profile (managed directly on Google) and your website (which Google also reads to confirm your business is real, consistent, and map-pack-ready). This audit is the website half — it checks the local-relevant signals living on your own pages: name/address/phone consistency, LocalBusiness structured data, geo and hours markup, and review/social-proof content.
That's a deliberately different scope from a Google Business Profile audit (which lives on the GBP audit page): this one crawls your actual site to verify NAP consistency across your own pages, check whether your LocalBusiness schema has the fields Google looks for, and — when you provide one — run a real signal-by-signal comparison against a named nearby competitor.
Who needs this audit
Built for local businesses wanting real NAP consistency, LocalBusiness/Review schema, and map-pack readiness checks — distinct from the Google Business Profile audit, with an optional real comparison against a named nearby competitor.
What this local SEO audit checks
- NAP Consistency & Citations — name/address/phone consistency checked across your own crawled pages
- Local Schema & Map-Pack Readiness — real LocalBusiness schema completeness and readiness signals (geo coordinates, hours, embedded map)
- Reviews & Nearby Competitors — real Review/AggregateRating schema, testimonial content, and an optional named-competitor comparison
See a real report
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Real sample findings
From a real audit of mrvisitstrack.net, a live medical-representative field-tracking SaaS — not a mockup.
Clear focus on medical representative tracking
Strong call-to-action buttons encouraging user engagement
Detailed description of app features
Implement LocalBusiness schema to improve local search visibility
Add geo coordinates and opening hours for map-pack readiness
Ensure NAP consistency across all pages for better local SEO
Example recommendations from a real report
Missing LocalBusiness schema
Add LocalBusiness schema to enhance local search visibility.
- Research LocalBusiness schema requirements.
- Implement schema in JSON-LD format on the homepage.
- Test schema using Google's Structured Data Testing Tool.
Lack of map-pack readiness
Include geo coordinates and opening hours on the site.
- Determine the business's geo coordinates.
- Add opening hours to the website footer.
- Verify the information is consistent across all pages.
What you receive
- A NAP consistency score with specific inconsistencies named, if found
- LocalBusiness schema completeness and map-pack readiness signal scoring
- Real review/social-proof signal strength assessment
- An optional real comparison against a named nearby competitor, if provided
- Downloadable as PDF, PowerPoint, Word/Google Doc, or CSV/Excel
Compared to a manual audit
A local SEO audit combining manual NAP checks across a site's pages and a schema review typically takes 2–4 hours, or is bundled into $300–$1,000 local SEO agency packages alongside citation-building services. This audit checks NAP consistency and schema completeness on your real site in under a minute — it won't build citations on external directories for you, but it tells you exactly what your own site is missing first.
Frequently asked questions
No — this audit checks your website's own local SEO signals (NAP consistency across your pages, LocalBusiness schema, map-pack readiness markup). A Google Business Profile audit checks your actual GBP listing directly. They're complementary; most local businesses benefit from both.
Not directly — external citation consistency across third-party directories isn't independently verified by this tool. It checks NAP consistency across your own site's pages and gives standard best-practice guidance on citation building, but doesn't crawl external directory listings for you.
It's optional — if you provide a named nearby competitor's URL when running the audit, this audit runs a real signal-by-signal comparison of local schema and review signals against them. Without one, you still get the full NAP, schema, and review analysis of your own site.
Related audits
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No credit card · Results in 30 seconds · Download as PDF, Excel, or PowerPoint
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