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Website accessibility assessment audit

Audit Report

Report #155 Aug 15, 2026 https://mrvisitstrack.net

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Client Summary

5-minute presentation
65 /100

Website Health

The MR Visits Track website has a solid foundation but lacks critical accessibility features and structured data. Addressing these gaps can improve user experience and compliance, potentially increasing user engagement and conversions.

What's Working

Clear and informative H1 that outlines the service.; Presence of essential CTA buttons for user engagement.; SSL certificate in place, ensuring secure connections.

What Needs Attention

Add structured data (JSON-LD schema) to enhance search visibility.; Include alt text for images to improve accessibility.; Create a testimonials section to build trust and credibility.

Fix First

  1. 🔴 1. Screen Reader & ARIA
  2. 🔴 2. Color & Contrast
  3. 🔴 3. Forms & Interactive Elements
  4. 🔴 4. WCAG Compliance Level

30/60/90-Day Plan

Days 1–14

Accessibility Improvements

Days 15–30

User Engagement Enhancements

Days 31–60

Compliance and Trust Signals

Days 61–90

Ongoing Optimization

65 /100
Good Overall score

Strong foundation — target the flagged areas to grow further.

Business Opportunity

Enhance accessibility to capture more users and reduce compliance risks.

Estimated Revenue Opportunity

₹45,000/month in lost conversions from accessibility and visibility issues.

Estimate based on traffic, conversion assumptions, average order value, and the specific UX/SEO issues identified in this report — not measured analytics data.

Priority Actions

Start here
Fix Now · High Impact 2 issues

Missing Structured Data

Improved search visibility and click-through rates.

Implement JSON-LD schema for better search engine visibility.

How to fix — 3 steps
  1. 1. Identify relevant schema types for your business.
  2. 2. Implement JSON-LD structured data on key pages.
  3. 3. Test the implementation using Google's Structured Data Testing Tool.

Lack of Alt Text for Images

Enhanced accessibility for users with disabilities.

Add descriptive alt text to the image for accessibility.

How to fix — 3 steps
  1. 1. Review the existing image on the page.
  2. 2. Write a clear and descriptive alt text.
  3. 3. Update the image tag in the HTML.
Fix Next · Medium Impact 1 issue

No Testimonials Section

Increased conversions through social proof.

Add a testimonials section to build trust with potential users.

How to fix — 3 steps
  1. 1. Collect testimonials from current users.
  2. 2. Design a section on the homepage for testimonials.
  3. 3. Implement the testimonials on the website.

Don't Confuse Inference With Measurement

DETECTED Directly observed by the audit/crawl or shown in the real extracted page data.
MEASURED A numeric measurement from a real tool or connected data source (e.g. PageSpeed, Search Console).
INFERRED A heuristic or modeled assessment — useful for prioritisation, not proof.
NOT VERIFIED Requires a direct platform/API connection, authenticated data, or a manual test this tool can't perform.

A report an agency can defend to a client treats "missing" as a claim that needs evidence, and treats AI-visibility and revenue scores as models unless a direct data source is available — not as measured facts.

Priority & Revenue Impact

For client presentations
Issue Priority Effort Est. Revenue Impact Evidence
Missing Structured Data High Medium ₹20,000/month Detected
Lack of Alt Text for Images High Low ₹10,000/month Detected
No Testimonials Section Medium Medium ₹15,000/month Not Verified

Revenue figures are estimates based on traffic, conversion assumptions, average order value, and the specific issue identified — not measured analytics data.

Before / After

Copied from your actual page

Headline (H1)

Current

Complete Visibility Over Your Medical Field Force

Suggested

Gain Complete Control Over Your Medical Field Force

This rewrite emphasizes control and action, appealing more to the target audience.

CTA Button

Current

Start Free 7-Day Demo

Suggested

Start Your Free 7-Day Demo Today

Adding 'Today' creates urgency and encourages immediate action.

Meta Description

Current

Track every medical representative visit in real-time. GPS tracking, doctor visit proof, daily call reports, WhatsApp summaries and fake GPS detection. Best MR tracking app for pharma companies in India.

Suggested

Track medical representative visits in real-time with GPS, visit proof, and daily reports. The best tracking app for pharma in India.

This version is concise, maintains key information, and fits within the optimal length.

Fix with AI

Find → Fix → Verify → Monitor

AI-generated — review before publishing. "Verify" re-checks your live site; it never edits it for you.

Weekly monitoring

Off. Turn on to re-check applied fixes automatically once a week.

Quick Wins — This Week

Do these first
1

Add alt text to images

Easy

15 minutes

↗ Improved accessibility for users with screen readers.

2

Update meta description

Easy

30 minutes

↗ Better search engine optimization and click-through rates.

3

Create a cookie policy

Medium

1 hour

↗ Compliance with legal standards.

Summary

The MR Visits Track website has a solid foundation but lacks critical accessibility features and structured data. Addressing these gaps can improve user experience and compliance, potentially increasing user engagement and conversions.

Audit health snapshot

Passed

2

Failed

5

High impact

5

Medium impact

1

Low impact

1

Category Breakdown

Click any row to see details & fixes

Strengths

  • Clear and informative H1 that outlines the service.
  • Presence of essential CTA buttons for user engagement.
  • SSL certificate in place, ensuring secure connections.

Recommendations

  • Add structured data (JSON-LD schema) to enhance search visibility.
  • Include alt text for images to improve accessibility.
  • Create a testimonials section to build trust and credibility.
  • Implement a cookie policy to comply with legal standards.

Website accessibility assessment audit Insights

WCAG compliance notes

The site lacks alt text for images and structured data, impacting accessibility.

Assistive technology compatibility

The absence of alt text may hinder screen reader users.

Priority accessibility fixes (array)

  • Add alt text for images
  • Implement ARIA roles where necessary.

Keyboard navigation

  • Ensure all interactive elements are accessible via keyboard.
  • Check tab order for logical navigation.

Color and contrast

  • Ensure sufficient contrast between text and background colors.

Core Web Vitals

Needs Improvement

LCP

Needs Improvement

Page load times may hinder user experience.

↗ Optimize images and scripts to improve load times.

CLS

Good

No significant layout shifts detected.

↗ Maintain current layout practices.

INP

Needs Improvement

Interactions may feel sluggish to users.

↗ Optimize JavaScript for faster interactions.

AI Visibility Score

ChatGPT · Gemini · Perplexity

30
Low Visibility

out of 100

The site lacks structured data and FAQ content, which limits AI visibility. There are no brand mentions or entity links, affecting discoverability.

ChatGPT

25

Gemini

20

Perplexity

15

Inferred readiness indicators, not a live citation test — treat these as prioritisation signals unless the system actually queried each engine and recorded a citation.

30 AI Answer Confidence
40 LLM-Readable Content
0 FAQ Richness
0 Structured Entities
0 Schema for AI Agents
0 Brand Mention Frequency
10 Citation Likelihood
100 AI Crawler Access
0 Entity Linking
0 Content Freshness
llms.txt missing sitemap.xml missing

Why You're Losing Visibility

No structured data present, limiting search engine understanding.
No FAQ content to enhance visibility.

Visibility Strengths

Robots.txt allows all major AI crawlers.
No blocked AI bots detected.

How to Improve

  1. 1 Priority 1: Add JSON-LD structured data for better search engine visibility.
  2. 2 Priority 2: Create FAQ content to enhance user engagement and AI discoverability.
  3. 3 Priority 3: Include brand mentions throughout the content for better recognition.
  4. 4 Priority 4: Ensure llms.txt and sitemap.xml files are present for better indexing.

E-E-A-T Assessment

Experience · Expertise · Authority · Trust 40/100

Experience

40

Lacks user testimonials and case studies to demonstrate real-world experience.

Expertise

50

Content shows some expertise but lacks authoritative references.

Authority

30

No external links or citations to authoritative sources.

Trust

40

Privacy policy is present, but no cookie policy or trust signals.

Add testimonials and authoritative references to build trust.

30/60/90-Day Action Plan

Your action plan
Days 1–14 Accessibility Improvements
  • Add alt text to images
  • Implement structured data

KPI / verification: Increased accessibility and search visibility.

Days 15–30 User Engagement Enhancements
  • Add testimonials section
  • Revise CTA buttons

KPI / verification: Higher user engagement and conversion rates.

Days 31–60 Compliance and Trust Signals
  • Implement cookie policy
  • Update privacy policy

KPI / verification: Improved legal compliance and user trust.

Days 61–90 Ongoing Optimization
  • Monitor user feedback
  • Adjust SEO strategies

KPI / verification: Continuous improvement in user experience and SEO.

Methodology & Limitations

This report is presented so automated findings are never shown as facts when the underlying data can't prove them. Revenue figures are models, not measured revenue. AI-search scores are heuristic readiness indicators unless the report contains actual live query/citation evidence. Platform-specific data (for example Google Business Profile) requires direct platform access to verify. See the Evidence classification above for how each finding is tagged.

Agency Handoff Checklist

Confirm every critical finding against the live URL
Record before/after values in Search Console / Analytics where available
Implement fixes only after client/developer approval
Re-run the relevant audit after implementation
Track the agreed KPI for 30–90 days

audit — Find the issue → show the evidence → generate the fix → verify the result → monitor the change.

Company

MR Pharma

Website

https://mrvisitstrack.net

Prepared for

MR Pharma (mybestplugins@gmail.com)

Prepared by

Ram test

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