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Mobile experience audit

Audit Report

Report #158 Aug 15, 2026 https://mrvisitstrack.net

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Client Summary

5-minute presentation

68 /100

Website Health

The MR Visits Track website has a solid foundation but lacks critical mobile usability features and structured data. Addressing these gaps can significantly enhance user experience and improve search visibility.

What's Working

Clear and relevant page title for SEO.; Strong focus on key features like GPS tracking and visit proof.; Well-defined target audience of pharma companies.

What Needs Attention

Add structured data (JSON-LD schema) to enhance search visibility.; Implement a testimonials section to build trust and credibility.; Optimize images with alt text for better accessibility and SEO.

30/60/90-Day Plan

Days 1–14

Enhance structured data and SEO

Days 15–30

Build trust and credibility

Days 31–60

Improve mobile usability

Days 61–90

Monitor performance and iterate

68 /100

Good Overall score

Strong foundation — target the flagged areas to grow further.

Business Opportunity

Enhance mobile usability to boost conversions and engagement.

Estimated Revenue Opportunity

₹40,000/month in lost conversions from missing structured data and testimonials.

Estimate based on traffic, conversion assumptions, average order value, and the specific UX/SEO issues identified in this report — not measured analytics data.

Priority Actions

Start here

Fix Now · High Impact 2 issues

Missing Structured Data

Improves visibility in search results.

Add JSON-LD schema markup to enhance search visibility.

How to fix — 3 steps

1. Identify key schema types relevant to your content.
2. Implement JSON-LD structured data in the website's header.
3. Test the schema using Google's Structured Data Testing Tool.

No Testimonials Section

Builds trust with potential customers.

Create a testimonials section to showcase user feedback.

How to fix — 3 steps

1. Collect testimonials from existing users.
2. Design a visually appealing section for the homepage.
3. Integrate the section into the existing layout.

Fix Next · Medium Impact 1 issue

Lack of Alt Text for Images

Enhances SEO and accessibility.

Add descriptive alt text to all images.

How to fix — 3 steps

1. Review all images on the site.
2. Write concise and descriptive alt text for each image.
3. Update the HTML to include the alt attributes.

Don't Confuse Inference With Measurement

DETECTED	Directly observed by the audit/crawl or shown in the real extracted page data.
MEASURED	A numeric measurement from a real tool or connected data source (e.g. PageSpeed, Search Console).
INFERRED	A heuristic or modeled assessment — useful for prioritisation, not proof.
NOT VERIFIED	Requires a direct platform/API connection, authenticated data, or a manual test this tool can't perform.

A report an agency can defend to a client treats "missing" as a claim that needs evidence, and treats AI-visibility and revenue scores as models unless a direct data source is available — not as measured facts.

Priority & Revenue Impact

For client presentations

Issue	Priority	Effort	Est. Revenue Impact	Evidence
Missing Structured Data	High	Medium	₹20,000/month	Detected
No Testimonials Section	High	Low	₹15,000/month	Detected
Lack of Alt Text for Images	Medium	Low	₹5,000/month	Detected

Revenue figures are estimates based on traffic, conversion assumptions, average order value, and the specific issue identified — not measured analytics data.

Before / After

Copied from your actual page

Headline (H1)

Current

Complete Visibility Over Your Medical Field Force

Suggested

Gain Complete Control Over Your Medical Field Force

This rewrite emphasizes control and action, appealing to the target audience's needs.

CTA Button

Current

Start Free 7-Day Demo

Suggested

Try Our Free 7-Day Demo Now

The suggested CTA adds urgency and a direct call to action, encouraging immediate engagement.

Meta Description

Current

Track every medical representative visit in real-time. GPS tracking, doctor visit proof, daily call reports, WhatsApp summaries and fake GPS detection. Best MR tracking app for pharma companies in India.

Suggested

Real-time tracking for medical reps with GPS, visit proof, and automated reports. Discover the best MR tracking app for pharma in India.

This rewrite is concise and highlights key features while maintaining the character limit.

Fix with AI

Find → Fix → Verify → Monitor

AI-generated — review before publishing. "Verify" re-checks your live site; it never edits it for you.

Weekly monitoring

Off. Turn on to re-check applied fixes automatically once a week.

Quick Wins — This Week

Do these first

Add alt text to images

Easy

1 hour

↗ Improved SEO and accessibility

Rewrite meta description

Easy

30 minutes

↗ Better click-through rates

Update CTA text

Easy

15 minutes

↗ Increased user engagement

Summary

Strengths

Clear and relevant page title for SEO.
Strong focus on key features like GPS tracking and visit proof.
Well-defined target audience of pharma companies.

Recommendations

Add structured data (JSON-LD schema) to enhance search visibility.
Implement a testimonials section to build trust and credibility.
Optimize images with alt text for better accessibility and SEO.
Improve mobile usability by ensuring all CTAs are easily tappable.

Mobile experience audit Insights

Responsive design notes

The site is responsive but may have usability issues on smaller screens.

Touch usability notes

Some CTA buttons may be too small for easy tapping.

Mobile speed notes

Page load times need improvement for better mobile performance.

Mobile content and readability

Content is generally readable, but could benefit from better formatting on mobile.

Core Web Vitals

Needs Improvement

LCP

Needs Improvement

Page load times are slower than ideal.

↗ Optimize images and reduce server response times.

CLS

Good

Page layout is stable during loading.

↗ Maintain layout consistency.

INP

Needs Improvement

User interactions are delayed.

↗ Minimize JavaScript execution time.

AI Visibility Score

ChatGPT · Gemini · Perplexity

Low Visibility

out of 100

The site lacks structured data and brand mentions, limiting AI visibility. Access for AI crawlers is unrestricted, but no schema or FAQ content is present.

ChatGPT

Gemini

Perplexity

Inferred readiness indicators, not a live citation test — treat these as prioritisation signals unless the system actually queried each engine and recorded a citation.

20 AI Answer Confidence

30 LLM-Readable Content

0 FAQ Richness

0 Structured Entities

0 Schema for AI Agents

0 Brand Mention Frequency

10 Citation Likelihood

100 AI Crawler Access

0 Entity Linking

0 Content Freshness

llms.txt missing sitemap.xml missing

Why You're Losing Visibility

No structured data or schema types found.

No FAQ content present.

Brand mention count is zero.

Visibility Strengths

Unrestricted access for AI crawlers.

Clear page title and meta description.

How to Improve

1 Priority 1: Add JSON-LD schema markup for Organization and Product types.
2 Priority 2: Create FAQ content to enhance user engagement and visibility.
3 Priority 3: Increase brand mentions throughout the content.

E-E-A-T Assessment

Experience · Expertise · Authority · Trust 35/100

Experience

Lacks user testimonials and real-world examples.

Expertise

Content demonstrates some industry knowledge but lacks depth.

Authority

No authoritative signals or citations present.

Trust

Privacy and terms of service are present, but no user reviews.

Add testimonials and authoritative content to enhance trust.

30/60/90-Day Action Plan

Your action plan

Days 1–14 Enhance structured data and SEO

Add JSON-LD schema markup
Optimize meta tags

KPI / verification: Increased visibility in search results

Days 15–30 Build trust and credibility

Implement testimonials section
Gather user feedback

KPI / verification: Higher conversion rates from trust signals

Days 31–60 Improve mobile usability

Ensure all CTAs are tappable
Test mobile responsiveness

KPI / verification: Enhanced user experience on mobile devices

Days 61–90 Monitor performance and iterate

Analyze user engagement metrics
Adjust strategies based on data

KPI / verification: Continuous improvement in user engagement

Methodology & Limitations

This report is presented so automated findings are never shown as facts when the underlying data can't prove them. Revenue figures are models, not measured revenue. AI-search scores are heuristic readiness indicators unless the report contains actual live query/citation evidence. Platform-specific data (for example Google Business Profile) requires direct platform access to verify. See the Evidence classification above for how each finding is tagged.

Agency Handoff Checklist

Confirm every critical finding against the live URL

Record before/after values in Search Console / Analytics where available

Implement fixes only after client/developer approval

Re-run the relevant audit after implementation

Track the agreed KPI for 30–90 days

audit — Find the issue → show the evidence → generate the fix → verify the result → monitor the change.

Company

MR Pharma

Website

https://mrvisitstrack.net

Prepared for

MR Pharma (mybestplugins@gmail.com)

Prepared by

Ram test

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